Talent In
Our partner is a highly successful talent agency based in central London, and is in a class of their own – as is the talent that they have on their books. They had operated for some years without any online presence at all, but felt the time was right to step onto the digital stage.
Talent In approached us with a brief to develop their existing website, which was no more than a simple landing page. All submissions were still received by post as they had been since the agency’s conception almost half a century ago. We wanted to ensure that the new website captured the essence of their brand and reputation and fully reflected their position as industry leaders.
The most important phase of the process was the overarching concept and it was a nod to cinema and the promo adverts.
With other leading talent agencies already owning their digital space, standing out with unique user experience (UX) and user interface (UI) design was key. Several popular centralised talent databases are already used by casting agents and directors, so we felt it was unnecessary to rebuild a system mimicking functionality and data available on such websites. Instead we opted to create a talent profile showcase to encourage casting agents to pick up the phone and engage with Lou Coulson Associates agents directly. Our in-depth user experience design process led us to a minimalist look and feel with a stunningly stylish profile page for each talent.
Remaining on theme with Talent In classic approach to submissions, we defined an elegant, editorial style for their website design.
Seeking inspiration from renowned editorial magazines we brought an interactive, modern, digital element, we wanted to showcase each talent through all mediums; imagery, video and sound. In order to give the website an editorial look and feel on both desktop and mobile we used a 12 column grid that collapsed to 4 columns on mobile devices. We created a bespoke set of icons that married the thickness of the logotype in each device breakpoint. Making sure that all icons were ownable to the Talent In brand.
